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European Brands
Swedish Candy Culture: The Lördagsgodis Tradition
SnacksB2B Editorial 4 min
Discover the Swedish tradition of Saturday candy that fuels one of the world's highest per-capita confectionery markets.
Every Saturday, Swedes celebrate Lördagsgodis — Saturday candy. This cultural tradition drives enormous confectionery consumption and explains why Swedish candy brands are among the world's most innovative.
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